Area guide
School and neighborhood context that helps a buyer decide whether the community is worth touring in the first place.
Area guides are deliberately powerful here because many families begin with schools and daily-life logistics rather than a builder brand or plan name.
The guide has to feed back into the sales routes
The point is not to behave like a civic wiki. It is to move people toward Fox Run, a relevant floorplan, or a time-sensitive inventory home once the area feels right.
